Public relations services are often utilized by public and private organizations, in addition to individuals, to control their image. Public relations professionals can help clients plan events and improve their interaction with the media and other groups.
Public relations is a profession that has been around for centuries, dating back at least as far as Ancient Rome. In the 16th century, Francis Bacon began using his position in court to promote himself through what would be later called “publicity stunts.” In 18th century France, there were three types of publicity – secrecy (the media only reported on what was censored), propaganda (government-owned media), and publicity (private media that may have a political agenda). The first large-scale public relations efforts began in 1851 by establishing a professional public relations firm and publishing self-promotion handbooks.
Public relations became more prominent in the early 20th century when large corporations sought to improve their images and were willing to spend money on advertising. The growing role of marketing in business also contributed to the increasing importance of public relations. Publicity stunts remained commonplace in publicity efforts until the First World War, after which they were increasingly used by political organizations instead.
RonnTorossian always knew he wanted to work in a business that dealt with communication. He has a bachelor’s degree in communications and media studies, but upon graduation, Torossian decided to follow his passion for public relations by starting his firm.
Public relations are a broad field, and Ronn Torossian has many talents that he utilizes when working different jobs. He says that he is highly creative and motivated by challenges. When Torossian began working in a public relations firm, it was not long before he discovered he wanted to start his own business. It was also not long before he saw the need for a firm.
Additionally, Torossian says that he is a very ethical and honest person. He believes that the people he works with deserve to be treated honestly and fairly. Torossian wants to create the best work for his clients, which means that he will always put their interests first.
While many public relations firms, RonnTorossian, and his staff are committed to helping their clients (individuals and organizations) achieve their goals. They understand that each project is different and offers a new set of challenges. Changes in technology have also made traditional public relations methods difficult to implement. Torossian has had to keep up with networking, social media, video editing, advanced database development, web design, and mobile application development so that his firm can remain on the cutting-edge of modern communications methods.